That’s what your brand tells me! I learn who you are and what you do, and I learn to recognize you over time and come to trust you. And it’s all done in a very cool, visual way that brings a cohesive, comfortable feel to your pages and other places online. Your logo, identity design and brand each have different roles, but together they form the overall image for your business or product - your brand identity.
A logo alone is not your brand, it is not your identity. Your logo is that instantly recognizable graphic symbol that identifies your business in its simplest form - a mark or icon. Think Apple, Nike . . . when you see their marks, you immediately know them. Who would have thought that a little thumbs up icon would become so recognizable in such a short period of time?
Your identity is the visual appearance that is part of your overall brand. It is achieved using your signature colors, fonts, layouts, brand buttons and more. Using these elements consistently keeps your identity coherent and allows your brand to become recognizable. Think blue and white, a lower case letter ‘f’ inside a blue box, and then add that recognizable thumbs up logo . . . get it?
So put it together: your logo, your identity design, then add a slogan or tag line, and you are getting close to forming your brand. A brand is a perception - you don’t really create a brand - your customers do.
So if you put the pieces together, and form the image that will become your brand, you are off to a great start. Now you have to get it out there in front of the people, show them what it means, and help them associate it with your business. I can help you design and build your brand, and then display it at the places you use online in addition to your own web site, like a Facebook business page, a blog, an Etsy shop, or your LinkedIn and Twitter pages.
Drive traffic home by way of your brand identity highway!
There are a couple of ways to get you there . . . pick and choose what you need or grab a package deal to get it all and save $50! Here are some average prices:
Web site, blog
FB Business Page
Web site, Blog, Twitter, Etsy, Instagram, & social media