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“If you are reading this - you may be considering a web site design or re-design. If you are looking for a quality web designer, you have found her!”


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Now Accepting New Projects at High Time Web Design High Time Web Design - Tips


"We can't solve problems by using the same thinking we used to create them." - Albert Einstein

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      What I Do:

Meet Sally

Web designer, artist, writer

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You realize the importance of ‘brand identity’ especially in today’s online world. Your logo, identity design and brand each have different roles, but together they form the overall image for your business or product  - your brand identity. This page explains more about building your brand.


Logo

A logo alone is not your brand, it is not your identity. Your logo is that instantly recognizable graphic symbol that identifies your business in its simplest form - a mark or icon. Think Apple, Nike . . . when you see their marks, you immediately know them. Who would have thought that a little thumbs up icon would become so recognizable in such a short period of time?


Identity Design

Your identity is the visual appearance that is part of your overall brand. It is achieved using your signature colors, fonts, layouts, and more. Using these elements consistently keeps your identity coherent and allows your brand to become recognizable. Think blue and white, a lower case letter ‘f’ inside a blue box, and then add that recognizable thumbs up logo . . . get it?


Brand

So put it together: your logo, your identity design, then add a slogan or tag line, and you are getting close to forming your brand. A brand is  a perception - you don’t really create a brand - your customers do. You do your best to let them know your values, your products, and your business philosophy. They put that together with your visual brand (logo and identity) and your business image emerges in their minds - that becomes your brand.


So no matter what you term you use - brand, brand identity, business image, it all boils down to the fact that you have to have it, and you have to use it - over and over again! There’s a bunch of places online in addition to your web site, like Facebook, Twitter, LinkedIn, your blog and more where you want to be seen and recognized. These are places where you want to use your brand to build trust and to drive traffic to your web site.


Here’s how I can help you build and use your brand

 

So What Is It - Really?